The Thin Book of SOAR: Building Strengths-Based Strategy


By Jacqueline M. Stavros & Gina Hinrichs

Strategy is everybody's job - SOAR is the acronym of a new strategic planning process that is based on discovering and multiplying what the organization does well.

Quantity discounts available - see below

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The Thin Book of® SOAR takes the Appreciative Inquiry philosophy and applies it to provide a strategic thinking and dialogue process. The authors have been instrumental in developing this process and will share the concept and case studies to give you the confidence to try SOAR.

Quantity Discounts

The following quantity discounts are available for all book purchases:

  • 10 to 49 books - 10%
  • 50+ books - 15%

It's easy if you qualify for a discount. Contact us before placing your order. We’ll provide you with a coupon to apply to your order when you check out. We apologize for any inconvenience, but this is due to the limitation of our web hosting provider.

Watch 4 Minute Introduction to Appreciative Inquiry

About The Authors

Jacqueline M. Stavros, EDM (, possesses 20 years of strategic planning, marketing, international, and organization development and change experience. Jackie is an Associate Professor for the College of Management, Lawrence Technological University where she teaches and integrates strengths-based practices like Appreciative Inquiry and Sustainable Development concepts in: Leading Organizational Change, Strategic Management, Organization Development, and Leadership. She earned a Doctorate in Management at Case Western Reserve University. She earned a MBA from Michigan State University and a BA from Wayne State University.

She has worked and traveled to over a dozen countries in Asia, Europe, and North America. Clients have included: ACCI Business System, BAE Systems, Fasteners, Inc., General Motors of Mexico, Jefferson Wells, NASA, Tendercare, United Way, Girl Scouts USA, National Education Association International, Orbseal Technologies, and several Tier 1 and Tier 2 automotive suppliers, nonprofit organizations, and higher education institutions.

Gina Hinrichs, Ph. D (ghinrichs517@gmail) is founder and president of Hinrichs Consulting, L.L.C ( which provides business management consulting for continuous and sustainable improvement. During the last twenty-five years, Gina has worked in engineering, operations, marketing, and project management. She has led many workshops and projects to achieve shifts in performance and process improvement. Gina consults with a range of organizations from education and social profit organizations to companies with $20 billion in sales. She works with IBM, John Deere, Schneider National, ProHealth Care, Quad City Bank & Trust,, U.S. Cellular, Library Systems, Community Action organizations, and multiple schools systems. Her career and client experience combine to provide a rich understanding of organizations and processes to facilitate change.

Educationally, Gina has a BA in History, a BS in engineering, an MBA from Northwestern, and MOB (Master’s in Organizational Behavior), and a PhD in Organizational Development. Gina is an adjunct professor of management for Capella University. Lawrence Tech University, and Benedictine University and a past editor of OD Journal. She teaches management courses combining strategy and organizational development theory, critical thinking, and practical experience to prepare emerging business leaders.

Book Facts

SOAR Reference Cards

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Extra Thin Book of SOAR Pull-Out Cards

The Thin Book of SOAR Reference Cards, is a 20-pack of the 2-sided, pull-out card in The Thin Book of® SOAR. This card is a handy reminder of the "5-I Approach" and sample questions that are referred to in the book. You'll it helpful in conducting your next SOAR. The cards are 8" x 5" and are UV coated and the size.

If your budget doesn't allow for a purchase of the SOAR book for everyone, give everyone this card instead.